AudioCodes AppFirst Telephony

When was the last time you answered a call from a number you didn’t recognize?
Exactly. You hit Decline! And so will your customers.

The Hidden Cost of Lost Trust

When customers ignore unknown calls, every interaction begins with doubt. Agents spend time verifying identity, average handling time rises, CX declines and brand trust erodes. Say hello to the “verification tax”.

30+ seconds wasted per call on authentication
Frustrated customers before service begins
Eroded agent productivity
Ineffective fraud prevention

Industry Reality: Trust issues add 15-20% to operational costs while degrading CX.

Why Existing Fixes Haven’t Worked

Current solutions only address fragments of the problem. None provide end-to-end assurance. That’s because they depend on the PSTN, a system that was never designed for digital identity assurance.

STIR/SHAKEN

Limited, verifies number assignment only

Voice Biometrics

Increasingly vulnerable to AI deepfakes

Branded CLI

Not verifiable, spoofable without cryptographic proof

Knowledge-Based

Slow, insecure and frustrating

Introducing AppFirst Telephony

AudioCodes’ AppFirst Telephony creates a new class of telephony built on trusted digital identity, where calls move from the public network into authenticated app sessions. It delivers: